Announcing the 2017 #xoxoselfiechallenge!

I have heard the cries of my people and I’m here to give you what you asked for! This time last year we were gearing up for a Selfie Challenge. I’d conceived of it a night or two before the launch and it was very thrown together. But it was a lot of fun! I think most of the joy came from injecting fun and community into, arguably, one of the coldest and most desolate months of winter. Also it’s so exciting to see your face on the regular!

Last February, our selfie challenge focused on self acceptance and love. On our hashtag, #xoxoselfiechallenge we got over 700 tagged photos and dozens and dozens of participants. I heard back from many of you who said that you had learned so much about yourself along the way. That kind of feedback makes my heart swell! I love you all so much. You know that, right?


This time the challenge is different. It’s bigger and better than ever. For starters—we have a few sponsors! That means that at the end of each week, we have stuff to giveaway! This excites me because I’ve wanted to lavish you with gifts for so long.

Another way that this challenge is different is our focus. Self Care is the name of the game this go-round. Now, I know what you’re thinking but there’s so much more to self-care than taking bubble baths and letting yourself eat more chocolate than you normally would. Through the course of February, we’re going to explore 28 different methods of self-care. Some of them are of the treat-yo-self variety, sure. Other prompts focus on stretching your creativity, caring for others, or setting Future You up for success! I had so much fun doing research and selecting prompts that gave you room to use your imagination.

So because this isn’t necessarily about “selfies”, you certainly don’t have to find creative ways to get your face into every single one of these photos (although I do want to see your face because that ish just lights me up). Think of it more as a Caring For Your Self(ie) Challenge. At the end of the month, we’ll re-group and talk about the different self-care techniques that you felt like really fed you and some others that were more difficult to get through. This is all about self-exploration, getting to know what works for you, and what it looks like when things are really clicking.

What do you think? Are you in? Cool. Do you want to invite a friend along on the journey? That’s awesome. The more, the merrier!

How to participate:

The entire challenge and all giveaways will take place on Instagram. Make sure that you’re following @realxoxolib to ensure that you won’t miss anything. I’ll give you updates as time draws closer and that’s where you’ll find out about how to participate in giveaways as well.

Every day (or as often as is reasonable), you’ll take a photo that correlates with that day’s prompt and hashtag it with #xoxoselfiechallenge. Then make sure you surf through the hashtag, meet everyone else, and see what they’re up to!

My hope is that this shared experience helps to foster an even deeper sense of community among XOXO readers. You’re all so loyal and wonderful and I’m lucky to have you—I just want you all to know one another, too!


So if you’re seeing this now, post ^^this graphic^^ to your Instagram account, tag it with #xoxoselfie challenge and let your friends know that you’ll be participating! Invite them along with us! I think we’ll have a blast.

If you have questions, leave them in the comments and I promise to get back with you!

Thank you for being awesome!

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